2025 Martech Stack: The Rise of the Intelligent Decisioning Layer

March

18

,

2025

1:00pm

–

2:00pm

EDT

RSVP

Join us for a webinar with industry experts Scott Brinker, Editor at chiefmartec.com, and George Khachatryan, Co-Founder & CEO at OfferFit, as they uncover why the martech stack of the future is powered by AI decisioning.

What You'll Learn

This jam-packed webinar will leave you with a deeper understanding of:

What an intelligent decisioning layer is and why it's an essential tool in your 2025 toolkit
Where intelligent decisioning fits into your larger martech stack
How your marketing team can best utilize AI to deliver consistent value at scale

Details

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Video

Meet Your Hosts

Scott Brinker

Editor @ chiefmartec

Scott is a renowned expert in marketing, technology, and management. Since 2008, he has authored chiefmartec, a leading publication with a global audience of 80,000+ readers. Nicknamed the “godfather of martech” by Ad Age, Scott has been a pioneer in the marketing technology field, defining Martec’s Law, curating the marketing technology landscape for 14+ years, and advancing the agile marketing movement.

George Khachatryan

Co-Founder and CEO @ OfferFit

Before founding OfferFit, George was an Associate Partner at McKinsey & Company, where he led transformations of some of the world's largest companies. Previously, George co-founded a technology company whose products are used today by over 1 million users. He holds a PhD in Mathematics from Cornell University.

Host